A classmate failed the semester, he left school and became a YouTuber. Another guy one year younger than us also decided to be a YouTuber. A classmate of my brother hates school and prefers to do YouTuber stuff.
The question is, will all of them succeed? And my answer is: no.
At least, I’m 95% sure they won’t. More and more kids from the well known “z generation” decide to stop studying so they can devote themselves to being YouTubers these days. Why? One of the reasons could be that they’re looking to reflect the success of the previous generation on that platform: Millennials.
But wait, don’t get me wrong, I’m not saying these guys won’t have success at all. I’m talking about the YouTuber success. And the reason why I think that is YouTube being in fact a platform that has grown with millennials and that is mainly sustained by them. It was born in 2005, and if we consider that millennials were born between the end of the 80s and the end of the 90s, for the year in which YouTube emerges, most millennials were in their adolescence / youth stage, and since it was a brand new platform, it’s easy to say that this was the generation who knew how to take advantage of it in its early years. Also, fun fact, PewDiePie’s the most successful millennial on YouTube.
It’s the millennials who have carried it and launched it into popularity. It’s them who have mantained it relevant (except for some older YouTubers like Rhett and Link). And obviously, it’s this kind of people who are most watched by the younger generations, like mine and my younger siblings’.
However, YouTube is changing. It’s stopping to giving priority to the users that were with it and who have been with it for more than a decade, and it’s giving it instead to the great entertainment industry. Actually, this is the main topic revolving around the battle between PewDiePie and T-Series but that’s another story.
Picking up why I think my contemporaries will not succeed on YouTube, let me put it in other, simpler terms: unless they do something new and striking that can have validity and competence for a couple of years at least, their content will be one more among the millions of videos with themes similar to theirs uploaded daily by millions of other users. It will cease to be as original as it once was, and the giants of entertainment that own channels like Jimmy Fallon or Vevo will end up taking their places and filling their great-produced videos on the platform.
Now, they should start betting on the “relatively” new platforms which could reach the height of where YouTube is now. Twitch for example has gained thousands of users quickly because it’s an alternative to what YouTube offers. Streamings begin to strengthen, especially in environments like the gamer community.
Personally, I think is advisable to take a moment and check out the new stuff that borns every year, especially if you don’t want to end up like Blockbuster.
Like Maroon 5 said, “nothing lasts forever” guys. Take your precautions and take the future into account.
The Great Ant Colony
P.S. Go and follow my friend’s blog for a chance to win nothing except the great satisfaction of helping your buddy Antonio.